The much awaited international clothing brand has finally arrived in Davao! Last September 27, 2012, SM Lanang Premier opened its doors to invited Media, Bloggers, and Guests to witness the opening of the first grandest mall in Mindanao. Guest were excited to see what the mall looks like and what it has to offer, and the opening of FOREVER 21. Everyone is looking forward to go inside the store and shop.

Forever 21 started its opening with a fashion show. It was a short one but awesome. They gave a sneak peak of what's there to expect. The models had showcased the clothes very well.

I really agree to what Hannah Magsayo said in her blog, "There is no need of us to be jealous anymore of the clothes from Forever 21 that we only see from our different favorite fashion bloggers and celebrities." Now we have the chance to dress up like them. We don't need to fly a thousand miles to buy the clothes we want from the brand.

Forever 21 SM Lanang has a wide variety of  women's clothes, and has only a limited choices for men. I wish that Forever 21 will have basic tees, shoes and accessories for men soon! Nevertheless, the clothes seen in the store are very hip! I love the cardigans and the button-downs! Can't wait to own one! :)

Here are some photos during the FOREVER 21 Fashion show and opening.

The Runway | Photo by: Hannah Magsayo

Some of the bloggers spotted during the opening!
Aidx Paredes

Karl Jarabelo,  Lance de Ocampo, and Janvie Tiu

Pat Bacaltos and Farrah Garcia

Hannah Magsayo | Dawn Villahermosa | Kristine Villano | Stephanie Chu | Farrah Garcia | Dane Recabe | Gail Royeca

DJ Callum was also present during the event.
He was spinning while customers are going inside the store.


All photos from Hannah Magsayo and Urban Davao